The price of light is less than the cost of darkness.

Employ every economy consistent with thoroughness, accuracy and reliability.

Watch every detail that affects the accuracy of your work.

Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.

Give your clients the earliest delivery consistent with quality - whatever the inconvenience to us.

Keep the problems of clients and prospects confidential. Divulge information only with their consent.

Leave no stone unturned to help your clients realize maximum profits from their investment.

Be influenced by nothing but your clients' interests. Tell them the truth.